In Amazon’s operation, finding traffic keywords is crucial as it can bring more exposure and sales opportunities for your products. Here are some effective methods to find these key traffic keywords:
I. Amazon’s in-station tools
1. Amazon search bar
When you enter a broad term related to your product in the Amazon search bar, Amazon will automatically drop down and display a series of popular search suggestions. These are related keywords that users frequently search. For example, if you sell sports water bottles, input “sports bottle”, and terms like “Sports Water Bottle Large Capacity” and “Kids Sports Bottle” that appear in the drop-down menu are valuable traffic keywords.
2. Amazon Brand Analytics
If you are a brand-registered seller, this tool can provide a lot of useful information. It can display data such as popular search terms, click share, and conversion share. By analyzing these data, you can discover which keywords have high traffic and conversion potential. For instance, you can see which keywords have a high search frequency in a specific category and the conversion situation of products corresponding to these keywords.
II. Competitor analysis
1. Analyze competitors’ titles and descriptions
Check the keywords in the titles, five-point descriptions, and product details of competitors’ products. These keywords are considered effective by them after research and practice. For example, on the product page of a competitor who also sells smartwatches, you may find that they frequently use keywords like “Long-life smartwatch” in the title. These keywords are likely to be the keys to bringing traffic.
2. Use tools to analyze competitors’ traffic sources
There are some third-party tools that can help you analyze the traffic source keywords of competitors. These tools can dig out the keywords with high rankings of competitors, thus providing you with references. For example, through a certain tool, it is found that a certain product of a competitor mainly obtains a large amount of traffic through the keyword “Waterproof Smartwatch”.
III. Keyword research tools
1. Google Keyword Planner
Although it is a Google tool, it also has certain reference value for Amazon’s keyword research. It can provide information such as keyword search volume and competition degree. For example, you can input “home decor” in Google Keywords Planner, and it will give related keywords and the approximate search volume of each keyword, like “Vintage Home Decor” and “Scandinavian Home Decor”.
2. Amazon-specific tools like SellerSprite
These tools are specially designed for Amazon sellers and provide rich keyword data. They can analyze various aspects of keyword information such as search trends, search heat, and competition degree. For example, SellerSprite can show the change in search heat of a certain keyword on Amazon over a period of time, helping you determine whether the keyword is worth investing in.
IV. Customer reviews and feedback
1. Product reviews
Carefully analyze customer product reviews and extract keywords that customers use to describe the product. These keywords often reflect customers’ real needs and concerns. For example, in the reviews of a certain headset, customers repeatedly mention “good noise reduction effect” and “comfortable to wear”. Then keywords like “noise-canceling headset” and “comfortable headset” can be used as your traffic keywords.
2. Customer inquiries
Pay attention to customer inquiry questions. The keywords in these questions are also potential traffic keywords. For example, if customers often ask “What is the capacity of a certain brand’s sports water bottle?”, then “brand name + sports water bottle capacity” can be used as a key keyword.
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