In the operation of TikTok stores, the quality of product selection directly determines the store’s sales volume and profit. So, how can we select explosive products? Here are some practical methods and ideas.
I. Understand the TikTok platform and user characteristics
TikTok has a large and active young user group who are full of interest in fresh, interesting, and trendy things. Therefore, when selecting products, we must fully consider the preferences and needs of young people. For example, fashionable clothing, unique accessories, and creative household items are often more popular.
II. Pay attention to market trends and popular elements
1. Hot topics and tags: Utilize TikTok’s hot tags, such as #tiktokmademebuyit, etc., and dig deep into the content under these tags. The platform will recommend related good products to users according to algorithms. From this, we can obtain product selection inspiration and understand market demand and trends. For example, when a specific dance challenge is popular on TikTok, clothing and props related to it may have greater market demand.
2. Social media and trend trends: Not only pay attention to the TikTok platform itself but also pay attention to popular trends on other social media. Some products that have already become popular on other platforms are likely to receive attention on TikTok as well. For example, if a new beauty product is recommended by many influencers on Instagram, it may also have market potential on TikTok.
3. Seasonal and holiday factors: Select products according to different seasons and holidays. For example, before summer arrives, swimsuits, sunglasses, sunscreen products, etc. will become popular; during Christmas, the demand for Christmas decorations and gifts will increase greatly. Making preparations in advance and launching corresponding products can better seize sales opportunities.
III. Analyze data and rankings
1. TikTok internal rankings: Refer to various rankings on the TikTok platform, such as the hot-selling commodity list and the sales volume soaring list. These rankings reflect the most popular products on the current market and can help us quickly understand which products have the potential to become explosive products. However, it should be noted that the rankings are dynamic and need continuous attention and analysis.
2. Third-party data analysis tools: Use professional data analysis tools such as Shoplus, adwins, tikmeta, etc. (The choice of specific tools can be determined according to your own needs and budget). These tools can provide more detailed and comprehensive market data, including product search popularity, sales trends, competition situations, etc., which is helpful for more accurate product selection.
IV. Product characteristic considerations
1. Moderate price: Price is one of the important factors affecting consumers’ purchase decisions. Generally speaking, products with prices between 10 and 50 dollars are relatively easy to be accepted on TikTok. Too high a price may make consumers hesitate to buy, and too low a price may result in meager profits. For example, some creative small ornaments and practical kitchen tools have moderate prices and can meet consumers’ daily needs, so they have greater market potential.
2. Lightweight and easy to transport: Cross-border e-commerce involves international transportation. Choosing products that are small in size, light in weight, easy to pack, and not easily broken can reduce logistics costs and the probability of cargo damage. For example, accessories and small electronic products are good choices.
3. High added value or uniqueness: Products with unique functions, designs, or selling points are more likely to attract consumers’ attention. For example, a mobile phone case with a special material or innovative design can make the user’s mobile phone unique and may become an explosive product. Or products that can provide personalized customization services to meet consumers’ pursuit of uniqueness.
V. Testing and optimization
1. Small-scale testing: Before large-scale investment, small-scale product testing can be carried out first. Select several potential products and observe market reactions and sales data through methods such as placing advertisements and launching promotional activities. According to the test results, analyze the advantages and disadvantages of the products and then decide whether to continue promoting or adjust the product selection strategy.
2. Continuous optimization: Continuously optimize product selection according to market feedback and sales data. Eliminate those products with poor performance and look for new hot products to supplement. Continuously pay attention to market dynamics and changes in user needs, and adjust the product selection direction in time to maintain the store’s competitiveness.
VMLogin fingerprint browser provides help for TikTok shop product selection. VMLogin can set up independent browser environments for multiple stores or accounts, operate multiple TikTok shop accounts on the same computer, effectively avoiding account association issues, and allowing operators to conduct market research and analysis more efficiently. In the process of product selection, by batch creating browsers, quickly switching multiple accounts and stores for product search, trend analysis, competitor research, etc., and at the same time using automation tools such as Puppeteer and Selenium to automatically open multiple related product pages and automatically collect product information and data, saving time and effort of manual one-by-one operation.
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